Most cookies are ‘session’ cookies which only exist for the duration of your session on our site, for example to pre-load your details into contact forms. Some cookies are ‘persistent’ cookies which are retained on your device until you either erase them or your browser erases them when the cookie reaches its expiration date. The DIFC Data Protection Law, DIFC Law No. 5 of 2020 (as amended from time to time) requires us to set such collection methods to collect the bare minimum, necessary cookies in order to operate the Website. We do not use cookies to “see” other data on your computer or determine your email address. The types of cookies we drop, and the information collected using them include:

We use essential cookies to operate the core functions of our Website, so that you may visit and move around it, and use its features. As these cookies are essential for our Website to work, they cannot be disabled at our end, but you may be able to block these cookies yourself on your device/browser by adjusting your cookie settings here. However, without these cookies, our Website is unlikely to work as you would expect. Where we process ‘personal data’ using these essential cookies, we do so on the basis of our legitimate interests to provide a website for visitors to use and to promote our business further to our Privacy Policy linked above.

Analytics cookies are used by us for statistical analysis purposes. This helps us to understand how visitors use and move around our Website, which inform us of improvements and adaptions to our Website to best meet our visitors’ needs by, for example, making the most popular features the easiest to find and access, or ensuring that our Website works properly on the devices and technologies that our visitors use. These cookies work by using a distinctive sequence of characters from which your browser or device can be identified (‘unique ID’), which, for example, can be used by us to recognise the date and time of your visit(s) to our site. Our analytics cookies may also collect information about your browser type and settings, device type and settings, operating system and mobile network. This information is used to distinguish you from other visitors to our site, but it cannot be used to identify you as a named individual.

We also use advertising cookies and tracking technologies provided by Meta (Facebook) and Google Ads to understand the effectiveness of our advertising campaigns and to present more relevant content to our Website visitors. These cookies (known as “pixels”) track actions you take on our Website — such as page views, form submissions, and other interactions — and send that information in anonymised form to Meta’s and Google’s advertising platforms. This enables us to measure and improve the performance of our advertising campaigns, build audiences for retargeting (for example, showing ads to visitors who have previously interacted with our Website), optimise ad delivery so that our ads are shown to individuals more likely to be interested in our products or services; and analyse aggregated audience trends to improve our marketing strategy. These cookies only record your interactions with our Website and the corresponding Meta and Google advertising accounts. We will only set the analytics and advertising cookies where you have provided your consent by choosing to ‘Allow all cookies’ or adjusting your cookie preferences accordingly. You may withdraw your consent at any time through your cookie settings. Where we process your personal information using these cookies, we do so based on your consent and in accordance with our Privacy Policy linked above. Rejecting these cookies will prevent us from collecting the data described above to improve our site for you and other visitors. However, the performance and functionality of our Website will not be affected.